Alternative Metal Jewellery Thrives In Hard Instances »

 Alternative Metal Jewellery Thrives In Hard Instances

28/10/2013



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A top-selling stainless steel ring with a tension-set princess-cut amethyst from Taormina Jewelry Inc.


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 The economic crisis is proving to be a blessing in disguise for manufacturers of jewellery in option metals, Jewellery News Asia has found.



 When demand for jewellery in valuable metals for example platinum and gold have slowed as a consequence of the crisis along with the soaring prices of those metals, demand for jewellery in alternative metals for example stainless steel and titanium has been on the rise, mentioned the founder of US-based Taormina Jewelry Inc, Italian designer Vincenzo Taormina.



 "When the economy is powerful, jewellery stores generally carry fine jewellery in gold or silver, as well as designer pieces. When the crisis hit the US however, I started noticing the rise in demand for stainless steel jewellery with sophisticated craftsmanship and innovative styles, Mr Taormina told JNA.



 Matt Stuller, president, founder and CEO of Stuller Inc, a prime manufacturer and jewellery distributor and jewellery-related products within the US, confirmed that the hard financial circumstances are favouring option metal jewellery, but he stressed that such jewellery nevertheless needed to meet particular criteria, and these are design and style, high-quality and price point. Using a well known look and terrific price tag points, alternative metals are a hot trend in jewellery this season, said Mr Stuller.



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